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Course Overview Covering everything from media launches and corporate events, to newsletter production and crisis management, today's public relations practitioner requires a diversity of skills. Introduction to Public Relations provides delegates with a good basic understanding to help them plan and use PR more effectively. The course pays particular attention to PR's most important tool, the press release. Audience Anyone with responsibility for media and public relations, including agency and marketing executives, press officers, project managers and marketing and personal assistants. Skills Gained - The function of PR and its various disciplines
- How to define various 'publics'
- How to select appropriate techniques to meet different objectives
- The function of the media and how PR can play its part
- The five basic steps to writing a good press release
- How to be a more creative and effective PR practitioner
Course Outline - Guarding reputations - PR and its role in business and marketing
- From colleague to client - the various PR publics
- From media relations to sponsorship - the various PR sectors
- From press release to crisis manual - the various PR tools
- From regional press to national TV - the various PR channels
- Setting PR objectives and planning PR campaigns
- Writing and placing effective press releases
- What to say, what not to say and the importance of timing
- Finding new ideas
- Managing long-term campaigns
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