Call for Latest Dates
Call us on 0870 7777 388 for availability on this course.
Have questions or need a better city/date? Ask now.
|
Course Overview This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message to the right people. Audience Anybody that is responsible for Marketing Campaigns within an organisation. Prerequisites Delegates should have an understanding of internet technologies. Course Outline Introduction - Developing an online advertising campaign
- What works and what doesn't
- What can be done in-house and what can be outsourced to an external interactive ad agency
Banner Advertising - What makes a site ad-worthy?
- Where to advertise?
- When to use banner ads and when not to
- Banner ad sizes (Full, Skyscraper, Micro button, Vertical banner, etc)
- Why everyone hates pop-ups
Email Marketing - Getting and using an email list
- Content writing for HTML email
- Technical overview of HTML email
- Tools of the HTML email trade
Beyond Banner Ads - E-zine advertising
- Content sensitive advertising
- Advertorials - good or bad?
Using Rich Media - What is rich media and why should I use it?
- What does rich media content say about you?
- Examples of effective rich media
- Interstitial advertising
- Sponsoring a particular section of a site
- Giveaways and promotions
Search Engines - How customers use search engines
- The relationship between offline advertising and search engine activity
- Pay per Click (ppc)
- Picking keywords for a campaign
Developing Your Own Campaign - A 10 point campaign for successful online advertising
Measuring Results - Analysing web logs
- Hits Impressions and page views?
- What is a click through?
- How do I measure cost per click?
Questions and answers
How to make a booking for the CM030122 course
|
