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Course Overview In today's competitive world an understanding of marketing and how it works is an increasingly important skill for all employees who have customer or marketing contact. This course provides a practical introduction to what marketing is, its role, marketing tools, terminology and how it can benefit your business. It is ideal for those who have no prior marketing training but work with or support the marketing department. Delegates will finish with a clearer understanding of the field of marketing and marketing management, and how this relates to their roles. Audience This is a new marketing course, aimed particularly at Secretaries, PAs or administration staff who act as an assistant to a marketing manager, work with marketing or support marketing. It will enable you to understand better and be more effective in your marketing relationships.
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