Marketing Skills for PAs/Secretaries

Course Overview

Marketing is often one of those things 'picked up on the job' - particularly for those in supporting or administrative roles. The results can be incomplete understanding, patchy expertise, mix-ups, lack of confidence - in short, limited performance - amongst those very people that keep the show on the road.

The purpose of this course:

This workshop is designed for PA's and marketing support personnel wishing to make a greater contribution to their organisation through a better understanding of marketing.

Benefits for your organisation:

Stimulating group projects are used to encourage discussion of the key elements within the marketing mix, the end result being a wider understanding of the role of marketing within the organisation. You will understand the importance of 'people' working as a team to achieve success and maximise profit/contribution.

Benefits for you as an individual:

You will gain a wider understanding of the role of marketing and how the elements of marketing combine to achieve business success. This will increase your confidence, enthusiasm and enjoyment of your role within your department and within your organisation.

Audience

The course is designed for anyone in a 'supporting role' to marketing professionals, or for those just beginning their marketing career. No previous knowledge is necessary. It is best suited to those who want to familiarise themselves with the very basics and gain an overview of marketing as a discipline.

Skills Gained

You will learn how to:

• Understand marketing, its technical terminology and jargon
• Identify who has an impact on marketing in your organisation
• Understand the 'marketing mix' and how it is relevant to your job
• Understand the 'tools' of marketing and when to use them
• Explore the basics of areas such as market research, promotions, advertising, e-marketing, PR, sponsorship, exhibitions and word of mouth

Course Outline

• What's it all about? What marketing actually means - by definition and in practice
• The marketing mix - the ingredients, the tools and their uses
• Could you sell a rat? Your opportunity to have some fun working on your own mini marketing campaign
• Open Forum - a chance to explore some challenges from your workplace

Pre and post learning support:

The course is based on a Workbook, rather than a formal presentation and notes. During the day you will complete sections of the workbook individually and with fellow delegates, giving you a valuable and personalised resource for future use.

Marketing Skills for PAs/Secretaries / S-MPA