Fundamentals of Marketing for Public Sector and Not for Profit

The purpose of this course:

As the marketing discipline is increasingly being adopted across more public sector and non profit making sector service organisations there is a need for practitioners to fully understand the scope and breadth of the subject. Whether you have been recently promoted into marketing or have several years experience but no formal training, this course will provide a

thorough immersion in marketing concepts and activities related to the special requirements of the marketing to these sectors. You will gain a basic understanding of marketing and learn the steps necessary to integrate marketing within the organisation.

Benefits for your organisation:

This workshop will update employee knowledge and skills in the area of public sector and non profit making sector marketing. It will identify and explore best practice that will enable marketing team members to contribute more effectively to the marketing processes within the organisation. On completion attendees will understand how these principles can contribute to the organisations performance and

build strong working relationships with key stakeholders in other departments and outside parties such as suppliers, partners and industry regulators.

Benefits for you as an individual:

This course is aimed at managers and executives who are involved in the marketing of public sector and non profit making sector services and wish to acquire a foundation of marketing principles that can be applied in the workplace. It will develop their knowledge and skills, and ensure that existing practical skills and knowledge can be underpinned by a more focused understanding of key marketing concepts and best practice.

You will learn how to:

• Apply the basic concepts and principles of public sector and non profit making sector marketing
• Identify the key elements of a marketing oriented organisation
• Integrate marketing with the other organisation disciplines
• Segment your audiences and position your proposition in the marketplace
• Understand public sector and non profit making sector markets, audiences and key stakeholders
• Analyse these audiences and apply appropriate relationship management strategies
• Develop and communicate the service value proposition
• Understand the challenge of marketing to multiple markets
• Develop an integrated marketing mix to

  effectively market your product or service

• Understand the relationship between marketing and sales

Who this course is for:

• Members of the public sector / non profit making marketing team
• Seasoned employees new to marketing
• Experienced marketers new to the public sector or non profit making sector
• Managers and employees involved in public sector and non profit making organisation service development, service delivery and relationship management
• Level:

  Support/Practitioner

  All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.

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