Changing Face of Marketing Communications, The

The purpose of this course:

To provide marketers with insights into the wide range of new media and creative options available to promote their products and services, including blogging, podcasting and pervasive gaming, as well as viral and guerrilla marketing.

Benefits for your organisation:

Your organisation will be in a better position to take advantage of changing lifestyle trends and market opportunities, finding inspiration to communicate with customers in new ways. You will feel more confident about reaching target audiences that are cynical about traditional marcomms approaches.

Benefits for you as an individual:

You will stay ahead of the latest trends in marketing communications and ensure that you are able to exploit potential opportunities as they arise. You will also gain confidence in your dealings with advertising and new media agencies.

You will learn how to:

• Capitalise on current trends in new technology to promote your business, product or service
• Recognise the up-and-coming media and lifestyle choices that will shape marketing communications in the coming years
• Analyse the potential success of unusual creative approaches
• Assess the creative proposals of agency suppliers
• Identify opportunities for viral and guerrilla marketing
• Monitor trends in a new world of marketing communication that often falls 'beneath the radar' of the trade and national press

Who this course is for:

This course is aimed at marketers in progressive businesses and organisations that are keen to reach their customers in new and innovative ways. It will be particularly useful for those involved in marketing communications or those responsible for the management of agency relationships.

Level:

Practitioner/Manager

All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.

Changing Face of Marketing Communications, The / 1237