Complete Creative Communicator, The

The purpose of this course:

This exceptional workshop not only explains the fundamental principles of marketing communications, but also shows how you can write clear copy to deliver your branded message to your target audience.

Benefits for your organisation:

This is the perfect introduction for new staff needing a greater understanding of the creative aspects of implementing your marketing campaigns.

Benefits for you as an individual:

In just a day you'll be introduced to marketing mix, segmentation, and understanding the roles of marketers like you who write copy for adverts, direct mail, the web and PR.

You will learn how to:

• Understand the role of marketing communications
• Develop the marketing mix
• Write a creative marketing brief
• Write powerful marketing copy for internal and external audiences

Who this course is for:

This workshop is ideal for people who have recently joined the marketing department. It explains the vital 'first-steps' of understanding why and how marketing works, leading up to giving you the chance to write your first essential piece of marketing collateral such as an advertisement, direct mail letter or copy for the web.

Level:

Support/Practitioner

All of our marketing training is based on the CIM's Professional Marketing Standards framework, ensuring that marketers at all levels of seniority gain the practical skills that employers require to improve business performance. Please take your time to review our standards framework, if you have not already done so.