IPTV - In Depth

Course Overview

The use of Internet Protocol to deliver television programming to end customers has grown at an exponential rate and is available today in over 80 countries with more countries and services being added all the time.

Where is all this television coming from, how is it formatted, transported and delivered to customers? Equally important, how do providers charge for it and make a living?

This two day IPTV course covers the entire delivery chain from content creation to counting the profits, looking at the technologies along the way.

Audience

Technical staff seeking an authoritative coverage of IPTV will find this IPTV course or our IPTV seminar invaluable.

Prerequisites

Attendees should have some experience working in the telecoms, networking or communications industry prior to attending this course.

Course Outline

Introduction

• What is IPTV and how is it different from traditional TV?
• The Market
• Impact
• Large Broadcasters
• Small Broadcasters - Setting up on your Own
• GDB
• The Technologies Involved
• The Internet Protocol - Friend or Foe
• Creating the Programme Streams Getting the Signal to the Customer
• Viewing the Programmes - Set Top Boxes
• Making it Pay - Billing for IPTV

The Internet Protocol - Friend or Foe

• A Brief Overview
• Relevant Characteristics
• Quality of Service

Delivering Across the Network: IP Multicasting

• Principles of IP Multicasting
• IP Multicasting at Layer 2 - IGMP - Internet Group Management Protocol
• IP Multicasting at Layer 3 - PIM - Protocol Independent Multicasting

Creating the Programme Streams

• Video Formats
• All the MPEGs, etc.
• Digital Video Broadcasting DVB
• DVB-S Satellite
• DVB-C Cable
• DVB-T Terrestrial
• DVB-H Handheld
• DVB IPI Internet Protocol
• MHEG - Multimedia and Hypermedia Experts Group
• Services to Help You
• RSS - Really Simple Syndication

Some Industry Interfaces

• ASI, the Asynchronous Serial Interface
• DVB-SPI - Synchronous Parallel Interface
• DHEI - Digital Headend Interface
• MXI - Material eXchange Format
• AAF - Advanced Authoring Format
• BWF - Broadcast Wave Format
• FLV - Flash Video

Getting the Signal to the Customer

• A Brief Summary of the Characteristics of:
• Cable
• Satellite
• xDSL
• Broadband Wireless Access
• Passive Optical Network
• UMTS TDD Mode

Viewing the Programmes

• Set Top Boxes
• Handheld Devices
• Digital Rights Management

Making it Pay - Billing for IPTV

• Pay Per View
• Packages: Triple Play
• Advertising Strategies
• Avoiding the Zapper
• Know your Customer
• Pay per Advert Sees
• An End to "One Size Fits All" Programming
• Basic Services versus Premium Channels
• Triple (or More) Play
• Subscriptions and Pay per View
• Open Programming versus Restricted (Walled Garden)
• Regular and Promotional Billing
• Impact of Quality of Service (QoS)
• Home and Away Service Provision

Follow On Courses

• Triple Play and Quad Play, 1-day training course
• IPTV Billing, 2-day training course
• IPTV Overview, 1-day training course
• Mobile TV - MBMS and DVB-H, 2-day training course