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Course Overview This workshop focuses on the crucial art of developing and communicating sales value propositions to customers and prospects. It will give you the skills to develop highly effective value propositions. Audience Anyone from sales, marketing and management involved in communicating with customers and who need to differentiate themselves from the competition. Skills Gained - A method to help you sell using value and differentiate your message
- A greater understanding of your own company's capabilities
- Confidence in delivering an 'Elevator Pitch' to prospects and customers
Course Outline - How to sell on value using sales value propositions
- Understand the importance of sales value propositions for your customers, prospects, your company and yourself
- How to enhance your image and customer perceptions using value propositions
- Developing the perfect sales pitch for your products and/or services
- Layering sales value propositions to reinforce key company messages
- Aligning your value propositions to your customers requirements
- Developing different propositions for different buyers within the account
- How and where to use sales value propositions within your company communications
How to make a booking for the PSP course
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