Winning Sales Strategy

Course Overview

Learn to increase sales performance by aligning sales strategy with your organisation's overall strategic objectives.

Audience

Sales Managers who want to get the sales function pulling in the same direction as the rest of the business, and who want to revitalise the formulation of the sales strategy to provide a structured path to achieve sales growth.

Skills Gained

• Understand the key benefits of aligning the sales strategy with organisational goals for sales performance
• Recognise how sales, customer service and marketing strategy work in conjunction to achieve organisational goals
• Identify what is involved in producing a sales strategy and a sales plan
• Methods to make these plans a reality rather than a paper exercise
• Practical tips for how to apply this learning in your role to increase sales planning effectiveness

Course Outline

• The successful sales manager
• Identifying what your organisation requires of you
• Confirming the company sales priorities
• Defining your remit and scope
• Aligning sales, customer service and marketing to achieve common goals
• Producing meaningful yearly sales plans
• Formulate a three year sales strategy
• Communicating your strategy
• Setting a compelling vision to mobilise sales performance
• Applying your strategy
• How to avoid putting the strategy 'in the drawer'
• Top three tips to get back on-post to increase sales planning effectiveness in your organisation