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Course Overview This one day training course will introduce you to the fundamentals of Proze Draws, Competitions and Contest Promotions. Find out what works, what doesn't, what's legal and what isn't. Discover the best creative strategies, how to write prize draw copy and tailor your campaign to specific markets. Audience Marketing, advertising, PR and publishing professionals. Course Outline - How prize draws work, and how to gain good publicity for your products or services
- Devising a strategy to match your organisation's profile
- Popular prizes
- Rules and legal implications, selecting a winner
- Tailoring your campaign to specific markets
- Writing prize draw copy
- Maximising responses
- Most effective long-term strategy
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