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Course Overview This one day course will take you through the essential tips on getting the best out of press releases and breaking away from 'formula' writing. N.B. This course is not suitable for experienced writers. Audience Those who work on product books or write "What's New" sections for their publications. Course Outline - Good and bad news releases
- Getting to the heart of the story
- How to get extra information from others besides the press officer
- Learning to spot omissions, inaccuracies and inconsistencies
- Improving your intros
- Getting the words right - legal issues
- Press conferences and exhibitions
- In-house testing
- Giving variety to readers
- The problems with pictures
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