Call for Latest Dates
Call us on 0870 7777 388 for availability on this course.
Have questions or need a better city/date? Ask now.
|
Course Overview For a rapidly growing number of business people, knowing how to deal with the media has become an essential skill. With 24 hours news coverage and an enormous increase in media outlets, there are more and more opportunities for you to be interviewed about your business. Make sure you grab that chance to get your company's message across in a positive way. The media - local, national and international - are always looking for a story, so you will want to make sure that it's your story, told in your way. This highly practical two-day course, taught by two international experts, will show you how to handle interviews for the press, radio and television in a confident and effective way - even in times of crisis. Audience Everyone who ever has to address the media: CEO's, MD's, managers, project leaders, engineers, consultants, team leaders, sales and marketing managers. Skills Gained Delegates will learn to: - Put their company's message across positively
- Look and sound confident and articulate on radio and television
- Steady their nerves before the interview
- Prepare the ideal sound bite or quote
- Get the right publicity in times of crisis
Course Outline DAY ONE Introduction to Working with the Media - Press, radio and television
- How to adept your interview to the medium you are speaking to
- How to achieve maximum coverage of your company's message
- Preparing your media schedule: selecting the most important medium
- Learning to face your worst fears
The Essential Message - Finding a clear focus for your message
- Power in language: analysing how you say it
The Newspaper/Web Interview - Getting your message across in a newspaper interview
- How you can be in driving seat, instead of the interviewer
- Learn what print journalists focus on.
- How to deal with difficult questions
- Learn how to spot the headline
Using Positive Body Language to Reinforce Your Message - How to strengthen posture and breathing in your interview
- How to make your voice stronger and more expressive
- Centre your energy to increase personal presence
- Dealing with nerves in the interview
DAY TWO Crisis Communication for Radio and Television - Introduction: the basic challenge
- How to deal with bad news about your company
- Have the right mind-set: the effects of positive and negative thinking
- Learn how to "bridge" from the interviewer's question to your message
Radio Interview Training Based on a Crisis Scenario - The importance of timing: how to keep your answers short while still getting your message across
- How to make sure you sound warm and friendly
- How to prepare for the interview
- Learn to enjoy going "live"
- All the questions you are allowed to ask
- The importance of the personal anecdote
Television Training - 'Down-the-line' television interview training
- Strengthening eye contact
- Communicating effectively on television: verbal and non-verbal communication
- Television interview training based on a crisis scenario
- Think in pictures
- Learn how to deliver the ideal sound bite
Follow On Courses - Business Communication Skills
- Leading International Teams
- Cultural Diversity atWork: From Barrier to Break Through
- High Performing Multi-Cultural Teams
How to make a booking for the 109061660 course
|
