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Course Overview As part of this two-day course, delegates will plan and write a case history for evaluation on day two of the workshop. Audience All those who have just started producing case studies and histories for their clients. Course Outline - Finding the right subject
- What journalists are looking for, and matching case studies to a publication
- Researching and preparing for an interview
- Getting more than the obvious from an interview
- Encouraging good quotes and the mix between quotes and non-quotes
- Filtering material
- Writing and presenting: the different approach needed for case studies
- Getting the intro and structure right; deciding what to keep in and what to leave out
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