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Planning and writing case studies

Course Code: 129      Days: 2
Show all Communication Skills Courses
Scheduled Dates
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Central London
City
London (NW1) 12/03/09 £ 680
London (NW1) 09/05/09 £ 680
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Course Overview

As part of this two-day course, delegates will plan and write a case history for evaluation on day two of the workshop.

Audience

All those who have just started producing case studies and histories for their clients.

Course Outline

  • Finding the right subject
  • What journalists are looking for, and matching case studies to a publication
  • Researching and preparing for an interview
  • Getting more than the obvious from an interview
  • Encouraging good quotes and the mix between quotes and non-quotes
  • Filtering material
  • Writing and presenting: the different approach needed for case studies
  • Getting the intro and structure right; deciding what to keep in and what to leave out


How to make a booking for the 129 course
 
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