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Course Overview On this two-day course, discover ways to create a first-rate magazine which also keeps the client happy. Audience Editors and senior staff on contract-published magazines. Prerequisites This course is not suitable for junior staff Course Outline - Understanding the client's ambitions for their magazine
- How to liaise effectively with the client
- How to pitch ideas, treatments and covers to the client
- How to match your editorial ambitions to the client's view of the magazine
- How to make your magazine an effective marketing tool
- How to make the reader feel the magazine has value, and is a reward for customer loyalty
- The magazine as an e-commerce driver
- Working within a tight editorial brief and budget
How to make a booking for the 278 course
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