Managing Touchpoint Performance to Improve the Customer Experience

Course Overview

This two day course is full of Best Practice tips and techniques that will enable your organisation to develop a customer centric customer service process at every 'touchpoint'. Are you attracting customers or driving them away without knowing why? This course will help you identify the answers to both questions.

Audience

If you are a customer service manager or customer service process owner, then this course is for you. It is a highly practical and interactive course designed to help you identify the customer Touchpoints in your own organisation that aren't working and can be improved. It will provide you with a 'blueprint for success' to take back to the workplace. You will also take away a CD containing a Best Practice step-by-step guide for use with others to analyse and improve your current approach to the customer 'touchpoint' management process.

Skills Gained

By the end of this course you will be able to:

• Analyse your customer service process from end to end.
• Make a 360° map of your organisation's touch points.
• Identify which customer 'touchpoints' are working and those that are not.
• Identify what processes and Touchpoints can be improved to add value to your customers' experience.
• Use a variety of techniques to develop a customer-focused culture.
• Use a proven Best Practice approach making change happen when managing customer complaints.

Prerequisites

To gain the maximum benefit from the course, you will be sent a questionnaire to complete which asks you to consider current expectations and challenges that your customers face when doing business with your organisation. It will also ask you to bring examples of any customer service Touchpoint metrics that you may have in order that these may be used in the practical sessions.

Course Outline

The Customer Service Process

• Mapping the process end to end
• The customers' experience
• Identifying value add steps

A 360° View of Your Organisation

• Product, process and value
• Customer experience lifecycle
• Developing the seven steps of the lifecycle

Touchpoint Management

• Customers' needs, levers and values
• Measuring results
• Cause and effect of poor results

Understanding Customer Expectations

• 'Right first time'
• Adding value
• Motivating loyalty and advocacy

Developing a Customer-focused Culture

• Aligning people, processes and systems
• Thinking like a customer
• Deliver bad news fast

Improving Customers' Experience

• Why customers complain
• Managing difficult situations
• Saying 'no' but retaining customer loyalty

Personal Application Plan

• Planning for change
• Using the 'blue print' for success

Managing Touchpoint Performance to Improve the Customer Experience / CTP