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Course Overview Imagine a world without the web. Now imagine the web without clearly written, useful copy. This highly popular course is essential for anyone wishing to write powerful content for websites. Attend it and you'll discover cutting-edge techniques which will help you write professional web-copy that achieves the results you need. In-fact, with so much packed into this dynamic course, you can feel assured of picking up indispensable techniques to make your writing both scintillating and succinct. Audience Anyone wishing to improve their writing techniques on the web. Skills Gained - Plan copy for your website
- Write powerful content which gets listed on search-engines
- Turn email into 'must read' mail
- Brief your website copy and design team
- Learn web-reading patterns
- Integrate your copy strategy with design.
Course Outline - The differences between writing online and offline
- Planning your copy
- Writing powerful homepages
- Understanding navigation
- Turning staid English into provocative copy
- Writing for an overseas audience
- Taking your off-line content to an online audience
- Understand grammar on the web
- Dealing with PDFs
- Briefing copy
- Understanding branding styles
- The 'Pyramid' technique
- Common web-writing mistakes.
How to make a booking for the CM4065 course
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