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Course Overview Many of us enjoy the creative possibilities of writing. All too often however the writing we have to do in our work - from memos to marketing material, corporate newsletters, sales information or web copy - can seem dull, lifeless and far from creative. This course offers practical exercises, advice from industry experts and tips and techniques to develop confidence in your powers of self-expression and to harness that creativity in your line of work. Bring along some examples of your own work - and a sense of fun. Course Outline SELF-EXPRESSION A series of exercises to awaken your writing potential. Examples of effective creative writing. How you can reflect your personality - and the personality of your organisation - through words. Finding the words that suit the personality you wish to project GENERATING IDEAS Brainstorming techniques RESTRICTION MEANS FREEDOM Why working within tight limitations can widen your horizons KEEPING IT SHORT AND SWEET The art of cutting words to expand your message. How to spot unnecessary words, sub-clauses, sentences and paragraphs. How to tighten a message so that every word really counts COPING WITH DEADLINES How to be creative against the clock OVERCOMING WRITER'S BLOCK Techniques for breaking the log jam when ideas and words don't come easily SEEKING ATTENTION Headlines and intros to grab your readers' attention. You talkin' to me?. Well are you?. Writing for an audience. Knowing who your audience is and how to tailor your message in ways which mean you connect directly with them FORMATS AND STRUCTURES Order your words to maximise their effect. The lessons of journalism and the structures news and features writers use. How to pick a structure that suits your message - and your audience PRACTICAL EXERCISES
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