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Course Overview Produce effective written work which achieves the stated objectives. Produce bright, clear and interesting copy. Gain enjoyment from using the written word as a medium of communication. Audience Those who are required to produce creative and persuasive written work for either the internal or external market. Course Outline - The Art Of Writing: aspects of effective style
- arresting openings
- hooks
- visual writing
- benefits of show and tell.
- The Building Blocks: increasing word power
- understanding grammar
- effective punctuation.
- Setting The Objective: why are you writing
- who will read it
- what result do you want
- a clear and focused objective.
- Collecting Information: what must you have
- where will you get it
- how will you get it
- keeping a focus on the objectives.
- The Planning Process: schematic planning
- mind mapping
- inspiration and perspiration.
- The Psychology Of The Written Word: understanding the influence process
- involving the readers.!
- Persuasive Writing: showing that you understand the issues
- objective not subjective statements
- anticipate objections
- dealing with objections
- when and how to break the rules.
- Visual Writing: power packed words
- opportunity words
- action words
- together words.
- Putting It All Together: setting the scene
- telling the story
- a memorable ending.
- Presentation: adding visual appeal
- layout
- captions
- headlines.
Methodology: throughout the course delegates will participate in practical exercises to consolidate their new skills and techniques. Action Plan: delegates plan and discuss what they will actually do upon their return to work.
How to make a booking for the CM4267 course
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