Writing Skills: Writing for Results

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Course Overview

Produce effective written work which achieves the stated objectives. Produce bright, clear and interesting copy. Gain enjoyment from using the written word as a medium of communication.

Audience

Those who are required to produce creative and persuasive written work for either the internal or external market.

Course Outline

• The Art Of Writing: aspects of effective style
• arresting openings
• hooks
• visual writing
• benefits of show and tell.

• The Building Blocks: increasing word power
• understanding grammar
• effective punctuation.

• Setting The Objective: why are you writing
• who will read it
• what result do you want
• a clear and focused objective.

• Collecting Information: what must you have
• where will you get it
• how will you get it
• keeping a focus on the objectives.

• The Planning Process: schematic planning
• mind mapping
• inspiration and perspiration.

• The Psychology Of The Written Word: understanding the influence process
• involving the readers.!

• Persuasive Writing: showing that you understand the issues
• objective not subjective statements
• anticipate objections
• dealing with objections
• when and how to break the rules.

• Visual Writing: power packed words
• opportunity words
• action words
• together words.

• Putting It All Together: setting the scene
• telling the story
• a memorable ending.

• Presentation: adding visual appeal
• layout
• captions
• headlines.

Methodology: throughout the course delegates will participate in practical exercises to consolidate their new skills and techniques.

Action Plan: delegates plan and discuss what they will actually do upon their return to work.

Writing Skills: Writing for Results / CM4267