Communication Skills: Integrated internal communication

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Course Overview

Ensure that internal communication plays a vital part in the communications mix and to increase its value at all levels in the organisation.

Skills Gained

• Be aware of the broad range of communication channels and how to use them effectively
• Know how to co-ordinate different channels as part of an integrated communication framework
• Understand the need to be proactive in supporting internal communication
• Improve interpersonal skills in order to influence people within the organisation and build constructive relationships with colleagues and customers
• Develop an understanding of the elements of an integrated communication plan by looking at the experience of other organisations

Prerequisites

For internal communication managers and those with responsibility for their organisations internal communication. This is a programme whih has been developed, piloted and successfully run in conjunction with BT.

Course Outline

• Employee communication needs
• The five-way communication model and communication continuum
• Identifying needs: the role of surveys and focus groups
• Planning: developing and evaluating an internal communication plan
• Timing and credibility: when to communicate information
• House journals and newsletters: the need for a defined policy
• Face-to-face communication in organisations: leadership and motivation; managing team communication; one-to-one meetings
• Upward communication methods: making distinctions between different types of feedback: why is it wanted? Best methods for eliciting feedback; consulting staff; communication and attitude surveys; the role of representatives; senior management involvement in handling feedback
• Influencing skills: influencing senior managers and maintaining their commitment; developing a proactive approach
• Information technology and internal communication: the role of the intranet in supporting face-to-face communication
• Lateral communication: how to encourage the sharing of learning and best practice in the organisation
• Integrating internal and external communication
• Action planning

Communication Skills: Integrated internal communication / JECCO