Marketing Skills: Public Relations (PR): Public and Press Relations

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Course Overview

This PR training programme is ideal for the person who needs a good understanding of the role of PR within their organisation and how to make the most of PR opportunities.

It is an intensive training course covering how to write effective press releases and plan a successful PR campaign. The programme looks at the difference between public and press relations, how to address the press, the use of photographs and techniques for obtaining maximum press coverage.

Delegates will also learn what is involved in a press conference, how to handle media interviews and how PR can improve the image of your organisation.

Audience

This programme is ideal for the person who needs a good understanding of the role of PR within their organisation and how to make the most of PR opportunities.

Skills Gained

This PR training course begins by defining PR and how to go about launching a PR campaign whilst identifying some the challenges that are faced. Delegates will discover how to go about achieving good public and press relations. Delegates will also develop a list for opportunities to writing a press release along with how to write a press release to achieve maximum coverage. Many industry tips are included that are crucial to PR success. Numerous real life examples are used during the course to bring to life many of the key concepts and to demonstrate how they are used to gain maximum exposure.

This PR training course is practical in nature and involves a number of exercises so delegates can practice the techniques and get individual tutor feedback. Other key areas covered are dealing with the media, how to get the best from a media interview, how to prepare for a press reception or conference, and how to develop a PR campaign. Group numbers are strictly limited to ensure individual delegate understanding.

Course Outline

• What is PR?
• The Role of PR
• Who are Your Public?
• PR vs. Advertising Objectives
• Advantages and Disadvantages of a Consultancy
• Choosing a Consultancy
• Maximising PR Opportunities
• Creating Your Prompt Lists
• Writing Your Press Release
• Whats the Story?
• Whats in a Picture?
• What Goes in a Picture Caption?
• Black & White or Colour?
• How News is Gathered
• Practical Case Studies
• Types of Releases
• Writing Articles and Negotiating With Editors
• Using Advertorial Effectively
• Developing Rapport with the Media
• Organising and Updating Your Media List
• Targeting the Media
• Meet the Press
• How to Get the Best from a Media Interview
• Checklist for Press Conferences
• What Goes in a Press Kit
• PR on the Internet
• Planning a PR Campaign
• Using PR on a Regular Basis
• Practical Exercises
• Personal Action Plan

Marketing Skills: Public Relations (PR): Public and Press Relations / PRPR