Search Engine Optimisation

Course Overview

Many organisations have well-designed and functional sites, but they do not always generate the revenue expected. This course will show you methods of potentially earning more revenue from your website, while providing visitors with a more rewarding online experience.Delegates will become more confident with internet marketing techniques and terminology.

Prerequisites

Delegates should have an understanding of internet technologies

Course Outline

Introduction

• The difference between natural and paid for search engine listings
• Planning a strategy

Search Engines & Directories

• What is the difference between a search engine and a directory?
• What's a spider? Why are they important? How do they work?
• What Affects Ranking?
• Things which prevent search indexing
• What is 'spamming'?

Keywords & Writing for Search Engines

• Choosing and positioning keywords
• How do search engines determine 'relevancy'?
• Creating effective titles
• Writing captivating descriptions

Additional Tactics

• Do search engine promotion tactics provide a solution?
• Doorway pages, site maps, landing pages
• Spamming Tactics

The Web Positioning & Submission Process

• Analysis of your competition
• Submission
• GoogleMaps
• Post-submission processes

Key Directories & Search Engines

• UK audiences
• US Audiences
• Major European Engines
• Other parts of the world

Resources

• Outsourcing
• Software
• Sites