Communication Skills: Developing internal communication strategy

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Course Overview

This course is designed to equip participants with the skills and knowledge they need in order to develop an integrated communication strategy which supports business objectives and helps drive change

Skills Gained

• Understand the culture of different organisations and the implications for internal communication
• Understand how to ensure that communication underpins change
• Ensure that research is targeted and effective
• Develop communication strategies which directly support business needs
• Build commitment and ownership throughout the organisation
• Develop processes for measuring success and ensuring continuous improvement
• Understand the culture of different organisations and the implications for internal communication
• Understand how to ensure that communication underpins change
• Ensure that research is targeted and effective
• Develop communication strategies which directly support business needs
• Build commitment and ownership throughout the organisation
• Develop processes for measuring success and ensuring continuous improvement

Prerequisites

For communication managers, human resource managers and all those responsible for their organisations internal communication strategy

Course Outline

Course objectives

• Linking organisational culture and communication requirements: identifying organisational styles
• the implications of different organisational characteristics
• using communication to support culture change

Ensuring that communication supports and underpins change

Integrating communication strategy with business plans: ensuring communication objectives are based on business need; demonstrating value and developing commitment!

Ensuring that research is effective and targeted

• The elements of strategy development
• integrating internal and external communication
• planning for success

• Evaluating effectiveness: levels of measurement
• measuring the right things and using the right tools
• ensuring continuous improvement and adapting to changing needs

Communication Skills: Developing internal communication strategy / JZICD