Presentation Skills (1 day)

Course Overview

No matter how professional or experienced you are, making a business pitch or presentation can fill you with dread and anxiety. However, the ability to present effectively either internally or externally to customers or clients is a vital skill in the 21st century and is certainly well within the ability of the vast majority of those employed in the marketing profession.

The purpose of this course:

The course is designed to allow delegates to gain confidence in their presentation skills and to give polished and convincing presentations either inside or outside their organisations and to equip them with the tools available to everyone to prepare and structure the message they need to put across.

Benefits for your organisation:

Your organisation can be assured that the level of communication will rise as a result of your being able to represent it in a confident and professional manner. Preparation time will be saved and messages will be more effective as a result of your being properly trained in the presentation process.

The organisation will benefit from new, engaging presentations rather than the normal PowerPoint presentations which have to be endured by so many audiences on a regular basis.

Benefits for you as an individual:

You will no longer approach having to give a talk or pitch with dread but will instead learn how nervousness can work for you rather than against you. You will be able to speak with confidence in a manner which is structured, ordered and effective.

Audience

The course is designed for those who are aware of the need to improve their presentation skills. Typically, delegates include middle to senior management and marketing communications personnel who need to get across their message clearly and memorably.

Skills Gained

• Set appropriate objectives
• Deal properly with immediate and remote preparation
• Assess the quality of information you need to present
• Use your notes to maximum effect
• Select and use just the right visual aids as effective support tools
• Use appropriate body language and eye contact to your advantage
• Deal with nervousness in such a way that it will work for you rather than against you
• Maintain rapport with your audience throughout
• Deal with difficult questions and interruptions and audience reaction

Course Outline

• Aims of the course
• Setting the right objectives
• Analysing the audience
• Establishing credibility
• Making an impact on the audience
• Handling key messages
• The importance of listening and the techniques to be used in effective listening
• Proper use of your voice
• The motivated sequence presentation
• Opening and closing the presentation
• Handling questions effectively