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Course Overview This course, designed to build on our Introduction to Intellectual Property course, is ideal for newcomers to the subject and for anyone needing a basic grounding in trademark law and practice. It provides an overview of the UK and EC trademarks systems, including the law of passing off and a description of the process of registering a trademark. The different approaches of some foreign jurisdictions - in particular, the United States - is also touched on. The considerations involved in creating a trademark, and the techniques of managing an international trademark portfolio, are also covered. Course Outline WHAT DO trademarks DO? HOW DO THEY WORK? Trademark registration systems - The United Kingdom
- EC trademarks
- International trademarks
Subject matter of trademarks -what makes a good one? Conditions for registration THE NEED FOR DISTINCTIVENESS - Unregistrable marks
- Conflicts with prior rights
Passing-off Infringement and enforcement - Confusion
- Dilution
- Groundless threats
- Counterfeiting
- Proceedings
- Remedies
CREATING A TRADEMARK MANAGING A TRAMDEMARK PORTFOLIO
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