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Course Overview There is an increasing demand for staff with a multi disciplinary approach capable of contributing to discussions on topics far removed from their previous training and experience. Equally important is the ability to take a strategic approach to the challenges facing an organisation in today's competitive environment. This two day course is designed to provide the strategic overview of business activity which is the key to long term success. The programme concentrates on the financial, marketing and HR issues using a realistic case study to bind the three elements together and to emphasise the importance of long term strategy over a short term tactical approach. Course Outline DAY 1 BUSINESS STRATEGY - Strategy v tactics
- Establishing direction
- Culture and values
- Setting objectives
FORMULATING STRATEGY - Relationship between business, financial, marketing and HR issues
- Long and short term planning
- External and internal analysis
STRATEGIC OPTIONS - Growth strategies
- Recovery strategies
- Portfolio analysis
- Evaluating strategic options
DAY 2 MARKETING STRATEGY - Identifying marketing opportunities
- Defining the market
- Setting objectives
- Marketing decisions, segmentation, positioning
FINANCIAL AND HR STRATEGIES - Setting financial objectives
- Human resource implications
- ~Maintaining the skill base
THE STRATEGIC BUSINESS PLAN - Implementing business strategy
- Monitoring and control
- Contingency and crisis planning
CASE STUDY - Both days will involve an examination of the issues raised using a real life case study
How to make a booking for the CM9485 course
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